Adidas Originals and JD Sports Land in London for the Exclusive “Campus Stores” Pop-Up

The legacy of the Campus 00s Style.

From dominating basketball courts in the 70s to becoming a hip-hop staple in the 80s, the Adidas Campus has a storied past that blends performance with street style. Now, this legendary shoe is back in the spotlight, bringing together skate culture, fashion, and the unique energy of London, thanks to JD Sports. We got a taste of pure sneaker culture yesterday as Adidas Originals and JD Sports joined forces for a special pop-up event celebrating the iconic Campus 00s shoe.

If you weren’t lucky to attend, the pop-up was an immersive journey into the world of the legendary sneaker, going beyond just offering a fresh pair of kicks. Visitors could test their luck at the Campus Lotto for exclusive Adidas Originals apparel or unleash their creativity at a customisation station to personalise their new shoes and even a classic corner shop items with a brand twist, literally shopping core. Throughout the night, exclusive surprises unfolded, including DJ performances from Vacatixn, KarimThaPeasant, and Brudda Nay kept the energy high at the East castle Street.

While the event itself has wrapped up, it serves as a celebration of the legacy and evolution of the Adidas Campus 00s and its influence on sneaker culture.

Take a look at the event below.