A Back to School Moment.
Rihanna continues to be the face of PUMA x FENTY as the renowned duo reconvene for another take on the chunky Creeper Phatty sneaker.
Re-emerging with the “In Session” Creeper Phatty, PUMA x FENTY grab the headlines with their fail-safe method of bringing Rihanna into the fold for a campaign, with this latest set of imagery taking the fun-loving silhouette all the way back to the classroom. Winding back the years, the musician come business woman Rihanna brings the Creeper Phatty directly to the youth as she’s snapped in a plethora of campaign imagery and videos, with the campaign centre piece being a pair of the newly-released silhouette in a softened “Club Red/Warm White/Gum” colourway, being a heritage colour palette of the ongoing partnership.
Check out Rihanna’s starring role in the PUMA x FENTY Creeper Phatty “In Session” campaign here.
