Ahead of the Game.
In typically futuristic fashion, Balenciaga are looking way ahead. Moving away from their garments for the time being, the luxury Spanish fashion house have unveiled their new online application for the Apple Vision Pro.
Already proving to be a life-altering piece of technology, Apple’s Vision Pro is changing the way the public live their lives already, allowing tech heads to utilise a wearable, immersive computer powered by visionOS to pursue interests, undertake new hobbies, browse online, and do their jobs. Being an operating system that is navigated using eyes, hands, and voice, the Apple Vision Pro is being pushed one step further as Balenciaga find the middle ground between physical and digital runway shows, debuting their Balenciaga x Apple Vision Pro app. Continually looking to push the boundaries and discover new and exciting technological advancements, Demna and Balenciaga do just that here as this latest endeavour sees users experience the Balenciaga Spring 2025 show, which was recently staged in Shanghai on May 30th, in an entirely unique way, putting forward exclusive drone views, stereoscopic footage, an interactive lookbook feature, as well as access to past collection content.
Take a closer look at Balenciaga’s immersive Apple Vision Pro application below, which is available to download now.
PHOTO CREDIT: Balenciaga
