An exclusive for Europe.
BILLIONAIRE BOYS CLUB have dropped a selection of EU-exclusive colourways for their classics collection.
The Classics Collection showcases the iconic and prestigious BBC Arch logo, a symbol that catapulted the brand to fame and has become synonymous with streetwear culture. This revered insignia graces a fresh array of EU-exclusive colorways.
To capture the dynamic energy of the commuter rush, BBC collaborated with photographer Sean Newton. Together, they navigated the underground network, immortalising the bustling atmosphere of Oxford Circus—London’s epicenter of streetwear culture.
PHOTO CREDIT: @sseanewtonn
