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Magliano Stumble Between Reality & Illusion in New FW24 Campaign

By July 25, 2024Fashion News

Shot by Camille Vivier.

Descending from the heaven that was Pitti Uomo’s theatrical staircase last January, Magliano have brought their Fall/Winter 2024 collection back to life with a vulnerable new campaign.

Baring themselves to the lens and to the prejudices of social norms, models in Magliano’s Fall/Winter 2024 campaign reveal their most personal of features to the camera, with the perpetual movement of life, dreams, and ambitions swirling around the frame as the never-ending illusion of a concrete destination eludes them. Toying with themes of reality and illusion, individuality and social appearance, the range of individuals that make up Magliano’s invisible stage are in the game of self-discovery, with their bodies moving through the air as poignant political objects.

Take a look at Magliano’s Fall/Winter 2024 campaign below.

PHOTO CREDIT: Camille Vivier/Magliano

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