A Tool of Empowerment.
Martine Rose gets to the very crux of her passions here as the British-born designer debuts the brand’s Fall/Winter 2024 campaign.
The concept of feeling seen and being seen pushes this latest Martine Rose campaign forward for the Fall/Winter 2024 season, with these individual looks being based around the sentiments of being acknowledged by her community-driven cast, whilst the proposal of the ensemble is centred in the direct experience of the model. Keeping things close to home, the FW24 collection was shown early in London during January 2024, being staged in front of an audience made up of the friends and families of the community who walked it, thus mirroring this sense of intimacy, closeness, and appreciation that is so present throughout the FW24 campaign imagery.
Shot by photographer Jamie Morgan, the collection itself features a plethora of unseen pieces as well as the previously captured runway collection. As always, Martine Rose’s unwavering dedication to her craft shines throughout this collection, with subtly rearranged tailored ensembles mixing and matching with her various influences, ranging from adaptable sportswear and football culture to the punk roots of England’s capital city. Putting particular focus on freedom of movement, draped ensembles allow the distinct personalities of each model to reach out, with explorative takes on various graphic t-shirts and shirts, jerseys, tailored suit jackets and suited co-ords, leather jackets, plaid over shirts and more lean into both Martine Rose’s design influences and her understanding of the community around her. Local character dressing materials are the unsung heroes of this range, with oddly- coloured moirés and nappa nodding at the one-of-one groove and garage scenes of old Britain, while stripy furs and shearling pay homage to Camden in the 1990s. Casting back to the 1980s punk era, brushed pinstripes and roughened-up bobbly outerwear materials evokes a tangible nostalgia along with weathered leather and denim.
Martine Rose’s Fall/Winter 2024 collection is available to shop now via the brand’s website.
Check out campaign imagery below.
PHOTO CREDIT: Jamie Morgan/Martine Rose
