Korean Sensation.
Global luxury brand Gucci has tapped K-pop sensation Jin as its newest global brand ambassador. The BTS member joins a growing roster of Korean stars representing the fashion house.
Jin, known for his charismatic persona and growing fashion influence, has been a fan of Gucci for some time. His appointment as a brand ambassador is a natural progression of this relationship. As the eldest member of BTS and a recent Olympic torchbearer, Jin is set to bring a mature and sophisticated image to the brand, while also appealing to a younger demographic.
Gucci’s Creative Director, Sabato De Sarno, expressed admiration for Jin’s “warm and kind personality” and “unique style,” highlighting the singer’s ability to resonate with audiences worldwide. The partnership is a strategic move for Gucci, as the brand continues to strengthen its foothold in the lucrative South Korean market.
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PHOTO CREDIT: Gucci
