Louis Vuitton Announces Jude Bellingham as New Brand Ambassador

Continuing to strengthen its connections with the sports world, Louis Vuitton announced on Friday that it has signed British soccer player Jude Bellingham as its new brand ambassador. In their statement, the luxury brand highlighted Bellingham’s “authenticity, ambition, and dedication both on and off the pitch,” which reflect the essence of Louis Vuitton’s community—individuals who excel in their respective fields and beyond.

This follows Bellingham’s appearance last year alongside celebrities like Lenny Kravitz and Lewis Hamilton in the front row at Louis Vuitton’s spring/summer menswear show. His presence at the event comes on the heels of an impressive debut season at Real Madrid, where he plays a crucial role in the club’s successful campaign, securing three major trophies, including the Champions League.