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Ann Demeulemeester Captures NYC in a Fresh Light for Second “KIDS” Campaign

By September 19, 2024Fashion News

NYC Like You've Never Seen it.

Ann Demeulemeester’s reinterpretation of the traditional fashion campaign transforms once again, putting forward the second iteration of the brand’s “KIDS” campaign.

The visual diary, which is curated by creative director Stefano Gallici, follows on from its first edition with the second “KIDS” entry, a project that champions ground level culture and the DNA of New York City. Honing in on the very make up of New York’s underground art and culture, the second edition of “KIDS” is set amidst the backdrop of the Big Apple and encourages inclusion, the creative spirit, and evolution, bringing in a variety of talents that traverse a range of disciplines. Shot over the course of a week, the campaign takes to every nook and cranny of NYC, with talent including designer Jakob Hetzer, musician Stella Rose Gahan, painter Hunter Amos, actor Quintessa Swindell, and model Dakota Butler.

Check out Ann Demeulemeester’s second “KIDS” campaign instalment below.

PHOTO CREDIT: Ann Demeulemeester

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