Archetypes Assemble.
Kith and Giorgio Armani are unveiling their groundbreaking Fall/Winter 2024 menswear collection through a captivating lens: the Archetypes. Four distinct capsules – The Artist, The Entertainer, The Traveler, and The Entrepreneur – each tell a story through impeccably crafted garments.
This collection is more than just tailoring. Each Archetype boasts a range of complementary pieces that complete the look. Imagine a double-breasted coat for the Entertainer, a cashmere turtleneck for the Traveler, and a leather-paneled football jersey for the Entrepreneur. Footwear fanatics will rejoice with sleek chukka boots, rugged hiker boots, and timeless loafers emblazoned with a collaborative logo.
Kith and Armani haven’t just designed clothes, they’ve curated a new trend. Each Archetype is brought to life by a legendary figure who embodies its spirit. Martin Scorsese, the iconic filmmaker, leads the charge as The Artist. The captivating Lakeith Stanfield brings his charisma to The Entertainer. Pierce Brosnan, a global icon synonymous with style, portrays The Traveler. And finally, Ronnie Fieg, the visionary behind Kith, steps up as The Entrepreneur.
The launch kicks off with a unique pop-up experience in New York, coinciding with Fashion Week. This global event then heads to London, Milan, and finally, Shanghai, with pop-ups and launches strategically placed to celebrate fashion’s biggest stages.
Take a look at the collaboration below.
PHOTO CREDIT: KITH
