Fashion for a Post-Streetwear World.
British designer Samuel Ross, a name synonymous with avant-garde streetwear and bold design, has made a comeback into fashion with a new brand endeavour, titled SR_A.
The news comes just over six months after the seasoned designer parted ways with his brand A-COLD-WALL*, selling it to long time partner Tomorrowland. Ross initially launched SR_A (Samuel Ross & Associates), in 2019 as a design venture. Now five years later, he’s finally unveiled SR_A’s debut clothing collection.
Tired of the mainstream streetwear scene, Ross is creating a niche for a more mature audience. His brand combines luxury and streetwear elements, offering limited-edition pieces and made-to-order outerwear for a sophisticated and personalised touch. From parkas to capes and hooded sweaters, the collection features relaxed silhouettes that offer both style and protection. With a focus on comfort and adventure, these garments blend practicality with a sense of exploration.
The new lookbook gives a glimpse into Ross’ creative world, featuring both SR_A’s latest collection and a lifestyle display. Models are dressed in SR_A’s garments and accessorized with collaborations like Ross’ Hublot watch, Aqua di Parma fragrance, and A-COLD-WALL Studio Pro headphones with Beats.
SR_A’s Season 1 collection will be available as made-to-order pieces, with each style limited in quantity. Orders can be made via the brand’s official online store.
PHOTO CREDIT: Courtesy of SR_A
