Happy Holidays.
Bringing in some early Christmas spirit, Prada have unveiled their new Holiday 2024 campaign, titled “The Dinner Guests.”
Shot by Willy Vanderperre, Prada’s Holiday 2024 campaign takes place at a dinner party, setting the scene with a well-appointed tabletop set with a seasonal repast, precious china and crystala, acting as symbolic nod to the holidays. Each showing a universe of Prada, tablescapes with the fine porcelain homewares and crystal feature distinctive house colours of red, white, and black. The food even nods to Prada’s identity, as confectionaries from Marchesi 1824 – the historic Milanese Pasticceria – include tiered cakes topped with bears and highly-detailed Panettone, the archetypical Milanese seasonal cake of Prada’s home city. Garments live up to the rich settings, with Prada’s Holiday 2024 collection seeing handbags, suiting, knitwear and more line the table like gifts.
In typically star-studded fashion, an array of global of talent is brought together for the first time as American actor Kelvin Harrison Jr, American singer-songwriter and actor Maya Hawke, South Korean singer and the leader of K-pop group aespa KARINA, and British actor Louis Partridge share a feast alongside Prada’s trademark ‘Trick’ robots, who become life-sized protagonists, playful the part of fellow diners and unexpected guests.
Check out Prada’s Holiday 2024 campaign below.
PHOTO CREDIT: Willy Vanderperre/Prada
