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Stone Island Drops President Jacket for Esteemed Head of Brand

By October 10, 2024Fashion News

Carlo Rivetti.

Stone Island’s Carlo Rivetti was the next face to embark on the brand’s “community as a form of research campaign,” donning The President Knit inspired by the man himself. 

Their campaign asks talent ranging from UK-based rap sensation Dave to store managers across the world, with Rivetti being the next to join the time capsule. In the shoot, Rivetti is seen wearing The President’s Knit in black, before divulging personal information, like the fact he quit smoking for his sailboat. 

In true Stone Island fashion, the knit is full of ludacris amounts of technology along with multiple shelled layers and a pure blend of performance and aesthetics. The outer knit is a cotton chenille with down padding, while the innards include a nylon canvas which is detachable from the base. 

As a leading part of Stone Island’s FW24/25 range, The President’s Knit are available on the Stone Island website for $2,003, with a light brown, cashmere rendition available exclusively at Harrod’s. Check out the full campaign imagery below.

PHOTO CREDIT: Stone Island

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