Tis' the season.
Axel Arigato has reimagined the traditional festive campaign with an innovative visual narrative crafted by Creative Director Jens Werner. This fresh perspective celebrates human connection and taps into the warmth of childhood nostalgia, which is often valued near to Christmas. In a daring and imaginative approach, ten guests gather to dine inside a life-sized Axel Arigato shoebox—a fantastical setting that blends the charm of youthful memories with the dreamlike allure of creating a world all your own.
PHOTO CREDIT: Axel Arigato
