Glenn Martens Announces Collaboration with H&M

After stepping down from his role at Y-Project and sparking rumors of a future with Maison Margiela, Glenn Martens has officially announced his next big project: a capsule collection with H&M.

Speaking with The Business of Fashion’s Imran Amed, Martens and H&M’s CEO Daniel Ervér shared that the line will launch in 2025. This collaboration aims to bring Martens’ creative edge to a broader audience as part of H&M’s renewed push to reclaim its fashion authority. Known for its high-profile designer partnerships ranging from Karl Lagerfeld to Mugler, H&M is returning to its roots, making fashion more accessible while revamping its image.

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