Gorp-core is Alive & Well.
Forward-thinking Swedish retailer KA YO has launched its in-house brand, KA YO_Prototype, exclusively stepping forward alongside END Clothing for its debut collection: KA YO_Prototype_001.
Originating in 2021, KA YO has rapidly become synonymous with the luxe side of the Gorp-core scene, being a main destination for those seeking unisex durable and innovative outdoor, running, and trail gear. For their first-ever collection – KA YO_Prototype_001 – the Swedish outfit looks to the dark depths of the Nordic forests and the hardy Nordic climate, and more specifically the Solaris grape: a fruit known widely for its ability to thrive and ripen in Sweden’s harsh landscape. Putting quality above all else, each piece in the KA YO_Prototype_001 collection is composed out of high-quality materials that underline the brand’s dedication to performance, durability, and avant-garde aesthetics, as well as being ready for action in every outdoor scenario.
The garments themselves champion functionality, with a range of durable and lightweight pieces being designed for rugged trails and exploration. Debuting in a selection of toned-down shades that reflect the rugged beauty of Nordic plains, the capsule-like collection boasts everything from a standout 3-Layer Shell Jacket, a Pile Fleece Jacket, and matching pairs of Cargo Pants to a journey-ready Titanium Cup and a striking Lightweight Cap. Of course, the extended range features the required basics, with tastefully branded t-shirts, sweatshirts, vests, pants, and waffle shirts completing the ensemble cast.
Reflecting on the brand, KA YO founder – Marc Nylander – stated the following:
“KA YO is a space for curious and progressive customers to find their gear. We believe in creating a meaningful and inspirational experience that rhymes with the emotional values of high-end sportswear and training equipment.”
The KA YO_Prototype_001 collection is available to shop now at END Clothing UK.
Check out campaign imagery below.
PHOTO CREDIT: KA YO_Prototype_001
