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PAUSE Highlights: Three Ways To Get the Cowboy Trend Right

Tips on how to nail one of the biggest trends of 2024.

In a year that saw fashion trends shift and morph at breakneck speed, one unexpected style emerged as a dominant force: The Cowboy trend. From the dusty plains of the American West to the bustling streets of global fashion capitals, this once-niche aesthetic has captivated the hearts of fashion enthusiasts worldwide, with menswear leading the charge. Here are 3 ways to get the trend right.

The Classic Cowboy

Denim is always a good place to start when it comes to this trend. A well-worn pair of dark-wash jeans is a must-have. You can opt for a straight-leg or bootcut style to complement cowboy boots. A plaid flannel shirt is a classic choice. However you can opt for a more flamboyant look with an embroidered shirt instead of flannel, as the weather gets a lot colder layering  the shirt with a t-shirt is also ideal.

Known to be the central piece of the trend itself, a wide-brimmed cowboy hat is the quintessential accessory. Originally designed to shield wearers from the sun’s harsh rays, the cowboy hat’s high crown and wide brim served a practical purpose. Today, this iconic piece is equally stylish both on the runway — as seen in Pharrell’s AW24 collection for Louis Vuitton and off it. You can choose a felt hat in a neutral colour like brown or black, however if you’re not so inclined, a printed trucker hat will tie your look together nicely as well.

For footwear the perfect pair of cowboy boots is the essential base for any Western-inspired outfit. These days, you can find them in a vast spectrum of colours and materials, from classic leather to modern textiles, look for boots with intricate stitching and a comfortable fit.

Louis Vuitton men's AW24

The Modern Cowboy

Channel your inner cowboy with a simple yet stylish look. The Canadian tuxedo – a fancy name for denim on denim, can be a well-layered outfit. Add depth and visual interest to your look by layering a t-shirt under your denim shirt. A bolo tie is a must-have accessory for this look and the addition of a brown suede jacket  instantly creates a cool, effortless ensemble. Pair with loafers or Chelsea boots to give your cowboy aesthetic a more contemporary feel.

A cowboy look isn’t complete without a bold and stylish belt. For this trend it’s all about the buckle. Opt for a sleek, silver, or pewter design to add a more modern touch. If you’re feeling adventurous, silver jewellery and a thin waist belt can add a touch of edgy sophistication.

luke sabbat double denim vetements look

The Urban Cowboy

Looking to infuse a bit of Western charm into your everyday wardrobe? A white graphic tee with a western-inspired design, paired with dark denim jeans is a great starting point and can add a touch of personality to your outfit. Complete the look with a pair of brown loafers and leather belt for a casual twist on classic cowboy style. Add on a leather bag for the final touch, bringing together the old and the new.

If you’re simply putting together a cowboy-inspired outfit, you  can choose a standout piece and keep the rest of your look simple. This season, bold, western-inspired accessories mixed with cowboy styles can create a truly unique look. A good pair of white trainers, Nike or adidas – your choice can make the look more relaxed and perfect for the daytime.

Remember, the key to pulling off the cowboy look is confidence. Don’t be afraid to experiment and find what works best for you.

PHARRELL WILLIAMS LV AW24 - CASUAL COWBOY LOOK - WESTERN WEAR TREND

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