Americana Revamped.
Supreme has had quite the 2024, and they’re continuing to cap off the campaign with a Fall/Winter Collection featuring design insights from HYSTERIC GLAMOUR. The Japanese streetwear brand is heavily influenced by Y2K fashion, pairing that with an alluring retro American feel.
The collection comprises just about every possible garment, stretching from jackets, hoodies and sweatsuits to t-shirts, jerseys, bags, belts and caps. Every piece is streetwear ready, with iconic HYSTERIC GLAMOUR hits throughout the rebellious imagery.
One of the collections key hero pieces is the two leather racing jackets, in black/blue and green/yellow. The Vanson Leathers jacket boasts biker and racing aesthetics, with amplified patchwork along the chest featuring subtle branding. HYSTERIC GLAMOUR logos are found on each sleeve, along with a large hangtag on the zipper.
Other notable additions include the old school blue varsity jacket, a fuzzy mohair zip up with green and blue horizontal stripes and a full camouflage long sleeve t-shirt with car motifs hidden throughout.
The Supreme x HYSTERIC GLAMOUR collection is set to launch on the brand’s webstore on November 14th, and will hit Asia on the 16th. Check out the full campaign imagery below.
PHOTO CREDIT: Supreme