An Artistic Manifestation of Friendship.
The long-lasting friendship between Pharrell Williams and Nigo has finally taken a step forward, doing what they love most: creating. If you’re unfamiliar with their influence, you’re missing out on one of the most iconic collaborations in the industry. That powerful bond reunited yesterday at the Louvre, where an audience of stars gathered—literally. Travis Scott, Idris Elba, Takashi Murakami, Pusha T, Future, Skepta, Don Toliver (who previewed a song with J-Hope during the show), Victor Wembanyama, and many more were in attendance.
Upon entering the venue, guests were greeted by the l’Orchestre du Pont Neuf, presenting an exclusive soundtrack featuring three original tracks composed by Pharrell for the occasion. The immersive experience continued with a stunning set designed by Wonderwall, a company founded by Masamichi Katayama. Vitrines displayed artifacts of fashion pieces and cultural moments that have influenced Pharrell and Nigo over the years. This setup set the stage for a show rooted in friendship—not only through public collaborations or fashion milestones but also through shared memories that defined the direction of this collection.
Pharrell and Nigo’s partnership began in the early 2000s and evolved over decades, from launching Billionaire Boys Club to their current roles leading Parisian fashion powerhouses—Williams at Louis Vuitton menswear and Nigo at Kenzo. For this Fall/Winter 2025 Menswear collection, Williams invited Nigo to co-design, crafting a narrative that celebrated their creative synergy.
Workwear-inspired silhouettes anchored the collection, including carpenter pants, denim, bomber jackets, and chore coats, all enlivened with intricate embellishments like crystals, damier motifs, and Japanese patterns (and a soft palette of colours), leather looks took the runway too. Key accessories reflected their personal bond, such as a lobster-shaped handbag inspired by a fishing trip in Japan, of course the main character was the speedy bag in soft shades, some of them including charms and tags. Finally the “Damier Trunks” featuring portraits of Pharrell and Nigo were as usual an eye-catching item.
The collection also featured sakura-pink ski suits with “Damoflage” prints, gyoza-shaped clutches, origami-style bags, and Shippo weave patterns derived from Louis Vuitton’s “Dandy” monogram. A standout piece was a trucker jacket crafted from crocodile leather dyed to resemble washed denim, symbolizing the evolution of their style over time. Other highlights included the already spoiled sneakers named “Buttersoft” in multiple colours, also new models like loafers with damier-tread soles, workwear boots and chunky silhouettes.
At the finale, the vitrines revealed treasures from their archives, underscoring the deeply personal narrative of the show. Select items will be auctioned on JOOPITER, making this collection more than a celebration of fashion.
What are your thoughts on the collection?
PHOTO CREDITS: Vogue Runway / Armando Grillo
