An ode to the city of love.
AMI unveils its Spring/Summer 2025 campaign, a poetic tribute to Paris captured by photographer Rahim Fortune. Set against the urban charm of Place des Victoires and Place des Petits Pères—where AMI’s headquarters reside—the campaign beautifully reflects the essence of the collection and the city’s vibrant energy.
Marking his second collaboration with AMI, Fortune documents the lighthearted and joyous spirit of the season through a series of striking images. Models Iselin Steiro, Junyeong Baek, and Aker Ajak are joined by effortlessly stylish Parisians, blending fashion with the authenticity of the city’s streets.
PHOTO CREDIT: AMI Paris
