In partnership with Apple - directed by Simon Porte Jacquemus.
Jacquemus, renowned for its groundbreaking marketing campaigns, has once again captured the fashion world’s attention—this time through an innovative collaboration with Apple. The French luxury brand teamed up with the tech giant to create a visually striking one-minute campaign film for its latest collection, La Croisière, shot entirely using the iPhone 16 Pro Max. Leveraging the smartphone’s advanced zoom capabilities, the campaign seamlessly blends high fashion with cutting-edge technology, reinforcing Jacquemus’ reputation for pushing creative boundaries. This partnership not only showcases the power of mobile cinematography but also cements Jacquemus as a leader in redefining luxury branding in the digital age.
