House of Drôle.
For its Spring/Summer 2025 campaign, Drôle de Monsieur invites us into a world where time bends, cultures merge, and generations find common ground. The French label, known for its effortlessly refined aesthetic, translates this ethos into a campaign that feels like a living room where icons from different eras might casually cross paths.
Imagine Charles Aznavour and Kool Shen swapping stories over a vinyl, or Mike Tyson sharing a toast with Alain Delon—these unexpected juxtapositions define the brand’s latest vision. The campaign takes inspiration from the design language of Drôle de Monsieur’s first-ever flagship store in Paris, a space that embodies the delicate balance between nostalgia and modernity. Minimalism meets maximalism, the Seventies flirt with the Nineties, and classic European elegance coexists with streetwise edge.
Click here to watch the full campaign video on the website.
