Nike Challenges Football Aesthetics with T90 Lifestyle Campaign

Nike is bringing back the footballer aesthetic in full force, turning their iconic T90 boot silhouette into a lifestyle shoe. 

Released in Black/White, Bordeaux and Metallic Silver, Nike’s most artistic campaign to date was modelled by Arsenal baller Ethan Nwaneri and model Iris Law. The shots detail a selection of footwear that look like they’ve been taken straight off a futsal court. A sharp leather upper is completed with a pointed tip and offset lacing moving toward the lateral side of the shoe. On the medial is Nike’s prominent 90 logo with a circular border. 

Check out the full campaign imagery below. 

PHOTO CREDIT: Nike