Community, Creativity and Collaboration.
LEGO has always been about turning big ideas into reality, whether it’s building entire worlds through iconic collaborations or exploring creative projects that stretch the imagination. But this time, they’ve really raised the bar. For World Play Day on 11 June, LEGO Group has teamed up with the Serpentine Gallery for something truly iconic.
Right in the heart of London’s Kensington Gardens, they’ve created a cool, open space built entirely out of LEGO bricks (yes, it’s real) and the best part? It’s completely free. Expect a packed schedule of events, workshops, and hands-on activities that make this more than just a one-day celebration.
At the centre of it all is the Play Pavilion, designed by renowned architect Sir Peter Cook. And while this is all about having fun, there’s a deeper message too: this pavilion is LEGO’s way of saying that play matters. It’s not just entertaining it’s a right, recognised by the UN, and essential for children to grow up happy and healthy.
Open from 11 June to 10 August, the pavilion will host a range of free workshops, with music curated by the always-innovative NTS Radio. And the guest list? Packed with exciting names that anyone into fashion, design, or music will want to check out. Whether you’re a curious creative or just looking for something different to do this summer, this is one event not to miss.
Martine Rose, known for her trendsetting, genre-defying fashion label will lead “The Edit Workshops”, inviting visitors to use her archive as inspiration to build with LEGO. It’s a fresh, hands-on way to thinkabout fashion outside the traditional studio. LEGO has long embraced creative partnerships like Human Race or Levi’s, so bringing in a bold, young female voice like Martine’s feels like a natural next step.
Also generating buzz is the “Nike x LEGO: BrickSwoosh Workshops”, where sneakerheads and football fans can remix iconic footwear and sports gear using LEGO bricks. It’s a brilliant blend of sport, streetwear, and play.
Musician and artist Niko B will also be taking part, bringing his signature energy to the programme. And if you’re into experimental sound, don’t miss Iglooghost’s “Brick Clicks” workshop, where LEGO bricks are turned into actual audio samples, blurring the lines between physical play and digital music. Nature lovers can get involved too, with “Play in Nature” from Flock Together, combining guided walks through the park with creative LEGO building that connects ecology with imagination.
There’s more still: abstract art classes blending LEGO with paint, a “Record Shop” where LEGO Master Builders reinterpret iconic album covers, and special school and community programmes giving young Londoners a platform to shape the future of their city’s creative culture.
So now you know, if you’re in London this summer, don’t miss the chance to visit the LEGO Play Pavilion
PHOTO CREDIT: The Play Pavilion, designed by Peter Cook (Peter Cook Studio Crablab), in collaboration with Serpentine and the LEGO Group. Courtesy Serpentine, picture by Andy Stagg. Portrait of Sir Peter Cook by Gary Summers. Getty Images by Eamonn M. McCormack
