Kate Moss Fronts Saint Laurent Fall 2025 Campaign in True IT Girl Style

For Saint Laurent’s Fall 2025 campaign, Anthony Vaccarello hands over the creative reins to a longtime muse, icon, and forever “IT” girl, Kate Moss.

Captured against the sprawling backdrop of Los Angeles, the campaign feels like a cinematic diary of Moss’s day-to-day life, where every frame echoes her effortless allure.

Shot with a sense of spontaneity and sun-drenched cool, the campaign titled “Velvet Heat“ offers more than fashion, it’s a mood. American actress and director Chloë Sevigny, along with model Frankie Rayder, join Moss to complete the visual narrative, bringing together decades of legacy, attitude, and quiet power.

The result? A portrait of Saint Laurent not just as a brand, but as a feeling: free-spirited, confident, and timelessly undone.