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Starring Romeo Beckham, Winnie Harlow, Kyle Kuzma, and The Kid Laroi.
The latest “Champions for Champion” campaign unites a cross-industry cast spanning sport, music, and fashion, featuring Romeo Beckham, Winnie Harlow, Kyle Kuzma, and The Kid Laroi.
Fronted by Beckham, the campaign leans into a collegiate-inspired narrative, while Harlow and Kuzma bring their distinct perspectives to Champion’s modern take on heritage sportswear.
Celebrating creativity and self-expression, the series spotlights individuals shaping culture in their own lanes, captured through a visual language that blends Champion’s legacy with contemporary styling. Check it out below.
PHOTO CREDIT: Courtesy of Champion
