Adidas and Labrum’s Drop ‘Cultural Osmosis’

Leave it to Foday Dumbuya take a collab to a whole new level. Adidas and London-based label Labrum have unveiled their SS26 ‘Cultural Osmosis’ collection. Fronted by British rap heavyweight Giggs and his son ML, a pairing that does exactly what the collection asks of you: look at what is passed down, and what is built in the space between two worlds.

First shown on the London Fashion Week runway, the range pulls from West African adobe architecture and British sportswear DNA in equal measure, centering the label’s signature Ventilation Brick print — a motif lifted from traditional mud-brick structures engineered to breathe, absorb, and release. It’s technical logic that meets cultural memory, and it hits different when you know what you’re looking at.

On the product side, Labrum’s tailored restraint rubs up against adidas’ performance instincts in all the right ways. Restructured tracksuits, detachable modular cargo trousers, and hooded outerwear share space with the iconic adidas BW and LA trainers. The three-stripe branding is quietly reframed as a narrative device, two parallel lines representing the African immigrant and the British native experience, running alongside each other until they don’t. The collection is available now via endclothing.com and labrumlondon.com.

PHOTO CREDIT: Courtesy of ADIDAS