Jacob Elordi Is The New Star of Bleu de Chanel

Bleu de Chanel isn’t just a regular perfume campaign; it is a cinematic extension that tapped award-winning directors like Martin Scorsese and James Gray to bring the bleu world to life throughout the years. In a further nod to cinema, actors have always been specifically chosen to front the Bleu de Chanel campaign. Jacob Elordi takes the helm from his predecessor, Timothée Chalamet, and becomes the Bleu de Chanel man of the present.

“BLEU DE CHANEL has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honour.” expresses Elordi. Thomas du Pré de Saint Maur, Head of Chanel’s Fragrance and Beauty Global Creative Resources, adds that “He perfectly embodies BLEU DE CHANEL: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance.”

His filmic prominence began in his portrayal of Nate Jacobs in “Euphoria”. Elordi has since taken on successful roles in “Saltburn” (2023), “Priscilla” (2023), and most recently in “Wuthering Heights” (2026) alongside Margot Robbie who is now his co-ambassador at Chanel. They had previously appeared together in the “See You at 5” (2024) film for Chanel’s N°5 fragrance. This fragrant collaboration will continue in the new Bleu de Chanel L’Exclusif campaign, which will be unveiled in May 2026. We are looking forward to it.

PHOTO CREDIT: Courtesy of Chanel.