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Samsøe Samsøe Launches Pre-Fall 2026 Campaign

By April 30, 2026FASHION NEWS

Summer and rhythm.

Samsøe Samsøe heads to Barcelona for Pre-Autumn 2026, setting its latest campaign against a sunlit backdrop where movement and stillness sit side by side. The city’s shifting light, sharp then soft, shapes the tone.

Starring Sara Eirud and Duncan Yair, the campaign takes a documentary-style approach, capturing unposed moments as they unfold. The result is a series of images that feel natural and quietly observational.

Scenes move between the pace of the city and moments of pause, including a stark outdoor white backdrop set in daylight that cuts through the surrounding energy. The contrast reflects the collection itself, relaxed yet refined, with an emphasis on ease, movement and subtle structure.

Take a look at the campaign below.

PHOTO CREDIT: Samsøe Samsøe

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