A Journey Through Colour and Craft.
Etro’s Summer 2026 collection is finally here, and it’s rooted in a familiar but enduring idea: travel as a way of life. Shot across the dramatic landscapes of a volcanic island, the campaign follows protagonists guided by lightness, colour, and instinct (a fitting backdrop for a house that has always drawn its energy from the road). The season reinterprets Etro’s signature iconography through a fresh lens, with the standout collaboration being a partnership with British artist Tabby Booth, whose folk-inspired universe populates the collection with stylised animals, primitive figures, and arboreal forms.
Paisley (the house’s most iconic motif) is deconstructed and reborn with bold strokes and sharp color contrasts across caftans, kimonos, pyjama sets, denim, and beachwear. The collection’s most covetable object may be the suitcase set created in collaboration with Globe-Trotter, where Etro’s Arnica fabric covers the brand’s signature vulcanized fiber structures, finished with a “Since 1968” patch, a nod to the house’s founding year and to the Pegasus, its enduring emblem of freedom and discovery.
The Etro Summer 2026 collection is available from today in Etro boutiques, on etro.com, and at selected wholesalers worldwide.
PHOTO CREDIT: Courtesy of Etro
























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