FLANNELS Brings a Taste of Tulum to their Oxford Street Flagship

FLANNELS has unveiled The House of Summer, a three-week womenswear showcase taking over its Oxford Street flagship from 1st May to 23rd May 2026.

Transforming the FLANNELS X basement space, the pop up draws inspiration from the atmosphere and textures of Tulum, creating an immersive resort-style setting designed to capture the escapism of summer travel.

At the centre of the experience is a curated edit of international womenswear and accessories brands, with several labels launching at FLANNELS for the first time. The selection focuses on contemporary femininity, craftsmanship and considered production, bringing together designers with distinct approaches to materiality and modern resort dressing.

Running throughout May, “The House of Summer” pop-up continues FLANNELS’ focus on experiential retail, blending fashion, discovery and destination-inspired design under one roof.

PHOTO CREDIT: FLANNELS