Frankie Rayder Leads Saint Laurent’s Fall 2026 Campaign

It has become common for luxury brands to tap former iconic models into their campaigns and runway shows. Frankie Rayder, an American model from the late 90s/early 00s, is the latest face to grace YSL’s Fall 2026 campaign. Under the lens of Talia Chetrit, Anthony Vacarello has defined and redefined present-day sexiness so much so that he practically coined the word.

A favourite look, out of the three, is the cocoon coat in lacquered canvas that envelops her body. At over a £10,000 price point, it makes sense to wear it with anything. Even just with beige underwear, red lipstick, and black sunnies as sported by Rayder.

Rayder wears two versions of the Brigitte pumps in TPU and patent leather. One has python detailing, whilst both deliver on a vinyl finish. She clutches at the IT bag of the season – the suede ‘Mombasa’ in a medium format. The name of the shade, caramel cognac, a premium brandy as luxurious as the collection itself.

You can shop the pieces at ysl.com or in stores. The accompanying lookbook is an extension of their Fall 26 offering and is worth glancing over! Meanwhile, take a look at the campaign below.

PHOTO CREDIT: Courtesy of Saint Laurent.