Kith and adidas Team Up with Lionel Messi Ahead of World Cup 2026

Kith and adidas are joining forces with Lionel Messi for an expansive new collection arriving ahead of World Cup 2026, celebrating both Messi’s two decades at the top of football and Kith’s 15th anniversary.

Designed collaboratively by Ronnie Fieg and Messi over the course of a year, the collection moves between performance wear and lifestyle dressing, combining football references with Kith’s elevated streetwear language. On-pitch pieces revisit defining moments from Messi’s career through jerseys inspired by his 2006 World Cup debut and his now-iconic number 10 era, alongside goalkeeper kits, tracksuits, football accessories and updated takes on classic adidas silhouettes.

Off the pitch, the capsule shifts into tailoring, denim, knitwear and leather accessories, while the footwear offering reworks models including the COPA Mundial 17 UltraBOOST, F50 Megaride, Handball Spezial and Superstar. The release is accompanied by a campaign starring Messi himself, alongside a short film titled The International Language of Messi, reflecting the global recognition and cultural reach of the football icon beyond the game itself.

PHOTO CREDIT: Courtesy of Kith and adidas