![BeFunky-collage]] – 2026-04-09T112714.263](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/04/BeFunky-collage-2026-04-09T112714.263-600x403.jpg)
More Than Just a Style Reference!
This is a visual story rooted in homage. Long before the cowboy became a cinematic symbol, he existed as a working figure shaped by labour, migration and survival. This editorial revisits that foundation, tracing how an archetype rooted in utility and endurance has been reshaped into a contemporary visual language.
Reimagined through high fashion featuring brands such as Amiri, Bianca Saunders, Dior Men, Louis Vuitton and Wales Bonner, the codes of the cowboy are lifted from their rural origins and placed within the rhythm of the modern city, where ideas of identity, resistance and self-definition continue to evolve across time.
Check out the editorial below.
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Photographer: Ejatu Shaw| @ejatushaw
Creative Direction & Styling: Efe-I, Gemma Swan | @efe__i @iamgemmaswan
Grooming: Katrina Appie| @katrinamakeupartistry
Model: Michael Iyiola| @searchmike
Styling Assistant: Deji Odumosu| @theloniousrager
“This story will resonate with the exploration of identity, social standing and legacy, that shape how we present ourselves.“
PHOTO CREDIT (ALL IMAGES): Ejatu Shaw
