A Swatch x Audemars Piguet Release Could Be Days Away

No, your eyes aren’t deceiving you, the rumours are in fact true. Swatch has confirmed its upcoming collaboration with Audemars Piguet, with the release already generating heavy speculation ahead of its 16th of May launch.

Set to draw from AP’s iconic Royal Oak, the project is rumoured to land between $300 and $500, bringing one of luxury watchmaking’s most recognisable silhouettes into a more accessible space.

Swatch first teased the collaboration through social posts featuring Royal Oak-inspired typography and the words “Royal” and “Pop”, prompting widespread discussion online. While mock-ups have circulated across social media, no official imagery of the watch has been released so far.

With mystery display boxes already appearing in Swatch stores, including in Geneva, Royal Pop is quickly becoming one of the most anticipated watch launches of the year. PAUSE or Skip?