BBC and ICECREAM Kick Off Summer with “Football Pack 2026” Collection

As football takes centre stage this summer, Billionaire Boys Club and ICECREAM have unveiled the “Football Pack 2026”, a capsule collection celebrating the culture, energy and style that surround the beautiful game.

Blending sportswear references with the brands’ signature streetwear codes, the collection is designed to move seamlessly between match days and everyday wear. Leading the release is the Europe-exclusive BBC EU Football Tee, presented in a bold blue colourway and inspired by classic football graphics, while ICECREAM’s Running Dog Football Shirts reinterpret traditional jerseys through a contemporary lens in red and blue iterations.

The offering is completed by the IC Running Dog Panelled Track Set, a retro-inspired tracksuit that combines comfort and versatility with the spirit of football culture. Together, the pieces reflect the longstanding connection between sport and streetwear, viewed through the distinctive creative lens of BBC and ICECREAM. Take a look below and let us know your thoughts.

PHOTO CREDIT: Courtesy of Billionaire Boys Club and ICECREAM