H.Lorenzo Opens Its First Store In West Hollywood

Los Angeles-based H.Lorenzo is opening a new 9000-square-foot flagship on Beverly Boulevard in West Hollywood. As it lines up yet another store in the area, it illustrates the brand’s cultural prominence in L.A. by bringing together emerging artists in an avant-garde fashion landscape.

In collaboration with Italian architect Oliviero Arch Baldini, the space blends Italian and Japanese heritage with custom-made elements and curated objects sourced by founder Lorenzo Hadar. George Nakashima’s rare furniture pieces are also on display, adding to the artistic atmosphere.

Immersive lighting in primary colour hues of reds, greens, and blues transitions the space to adapt to a nighttime setting suitable for community gatherings and cultural events. This industrial shift focused on customer experience is something that H.Lorenzo embodies. “Bringing everything together into one space allows us to create a deeper experience for our customers and designers alike. We’ve always believed in the power of physical retail – in creating spaces where people can discover something unexpected,” states Director of Operations Mac Hadar.

Take a closer look at the flagship below. Will you be visiting?

PHOTO CREDIT: Courtesy of H.Lorenzo.