Lacoste Takes Over The Fount Bar at Selfridges

With London’s tennis season officially in full swing, Lacoste is bringing Club Lacoste to Selfridges, transforming The Fount Bar into a contemporary tennis clubhouse inspired by the legacy of founder René Lacoste. Following pop-ups in New York, Melbourne, Miami and Roland-Garros, the international concept arrives in London just in time for the sport’s biggest summer moment.

Running from 22nd June to 12th July, the takeover invites visitors to experience Lacoste’s sporting heritage beyond the court through a curated, tennis-inspired experience. Exclusive cocktails, archival displays and a dedicated Tennis Heritage collection on the Selfridges menswear floor are all part of the experience, celebrating the brand’s longstanding connection to the sport.

The residency’s main highlights are two limited-edition cocktails created especially for the occasion: the “Croc Classic”, inspired by René Lacoste’s iconic nickname, and the matcha-infused “Match Martini”. Together, they bring a playful touch to the sport while offering a taste of Club Lacoste to one of London’s most iconic shopping destinations.