On Debuts SS27 at Paris Fashion Week

On opened the doors to its Paris showroom to unveil “An Exercise in Lightness”, an immersive presentation exploring how the idea of lightness can be translated through product, design and movement. Across three floors, the Swiss brand showcased its evolving lifestyle vision alongside its Spring/Summer 2027 collections in a calm, gallery-like setting.

The showroom also offered a first look at a series of upcoming collaborations, including projects with Online Ceramics, Zendaya, LN1, Erewhon, Sky High Farm Goods, Year of the Goat and FKA Twigs. Spanning performance, lifestyle and fashion, the partnerships reflect On’s continued expansion beyond running and into the wider cultural landscape.

Take a closer look below.

PHOTO CREDIT: @