Prada Appoints Saint Levant as New Ambassador

Saint Levant has been named Prada’s newest brand ambassador, becoming the first Palestine-born artist to take on the role for the Italian fashion house. The announcement follows his appearance on the front row of Prada’s Spring/Summer 2027 menswear show in Milan, where he was dressed head-to-toe in the brand.

Born Marwan Abdelhamid in Jerusalem to a Palestinian-Serbian father and an Algerian-French mother, the 25-year-old musician has built an international following through his multilingual blend of Arabic, English and French, alongside influences spanning rap, R&B and Middle Eastern music. His appointment reflects Prada’s continued embrace of culturally influential voices shaping contemporary fashion, music and global youth culture.