SPOTTED: A$AP Rocky Puts Fenty Skin SPF in the Spotlight

If there’s two things A$AP Rocky isn’t shy about, it’s supporting Rihanna and looking good while doing it.

The rapper took to Instagram to share new campaign imagery, posing prepped and ready in pink hair rollers, lip balm in hand, Fenty Skin SPF at the ready, and his now-iconic Don’t Be Dumb cream trench coat completing the look.

The playful campaign blends beauty and fashion with Rocky’s signature charisma, but the overall message is clear: don’t be dumb and most certainly don’t skip your daily SPF.