’47 Opens Its First London Pop-Up in Soho

American headwear label ‘47 has opened a pop-up store on Newburgh Street in Soho, marking its latest expansion into the UK market.

The temporary retail space follows the brand’s recent “Father of All Dad Hats” campaign and serves as its first dedicated physical presence in central London.

The opening also coincides with the launch of UK and EU online stores, broadening access to the brand’s collections across the region.

Founded more than 75 years ago, ’47 built its reputation through licensed sports headwear before finding a place within contemporary fashion, where its classic cap silhouettes have become a staple beyond the stadium.

Take a look at the swanky new store below.

PHOTO CREDIT: Courtesy of ’47.