adidas Originals and ASOS Take Their Partnership into Menswear

adidas Originals and ASOS are expanding their partnership with the launch of their first-ever menswear collection, building on the success of the brands’ previous womenswear collaborations.

Designed for a generation whose wardrobes are shaped by the intersection of sport, fashion and culture, the collection reinterprets adidas Originals’ heritage through ASOS’ contemporary British perspective. Signature adidas Originals pieces receive a fresh update, sitting amongst a palette of brown, tan and muted neutrals.

Fronting the campaign is Noni Madueke, whose influence both on and off the football pitch reflects fashion’s continued embrace of football culture. The collaboration launches exclusively on ASOS for ASOS.WORLD members from the 29th July, before a wider global release on the 30th July. Take a look below.

PHOTO CREDIT: adidas Originals x ASOS