Dame Pat McGrath Leads the Latest LV Crayon Campaign

Dame Pat McGrath steps in front of the camera for Louis Vuitton’s latest LV Crayon campaign. As Creative Director of Cosmetics for La Beauté Louis Vuitton, McGrath leads the campaign, taking centre stage in its beauty school concept.

Joined by a cast of models, McGrath moves through a series of beauty lessons, with monogrammed notebooks, beauty cases and stationery sitting alongside Louis Vuitton’s beauty collection. Lip application is the lesson of the day, with demonstrations centred around signature lip trends including 90s Minimalism, Bold Signature and Première Plum.

The new LV Crayon campaign is now live across Louis Vuitton’s digital channels.