Ferragamo’s Latest Campaign is a Love Letter to Shoes

Ferragamo has unveiled its Fall/Winter 2026 campaign, revisiting one of the House’s longest-standing visual signatures through a distinctly contemporary lens.

Photographed by Johnny Dufort, the campaign reinterprets Ferragamo’s enduring fascination with footwear, drawing inspiration from historic imagery of actresses and cinematic icons surrounded by an abundance of shoes. Through Dufort’s surrealist approach, that familiar motif is transformed into a dreamlike series of images that bridge the House’s heritage with a more modern visual language.

At the heart of the campaign is model Anok Yai, who is seated atop Willie Cole’s celebrated 1994 sculpture crafted entirely from shoes. The artwork introduces a dialogue between fashion and contemporary art, reinforcing footwear not simply as an accessory, but as an object of culture, craftsmanship and identity.

By looking to its archives while embracing new creative voices, Ferragamo delivers a campaign that celebrates the House’s lifelong relationship with shoes through a fresh and unexpected perspective.

PHOTO CREDIT: Courtesy of Ferragamo