Lacoste Puts The Crocodile Centre Stage For SS26

Lacoste’s social media game has officially gone up a level.

Shot on a sun-bleached coastline for the brand’s Summer 2026 collection, the campaign sees Lacoste switch from polished studio setup for something more cinematic. A vintage convertible parked up by the sea, a beach towel doubling as a crocodile-print cape, a model cast draped in soft pastels, cream tailoring and classic polos.

Our favourite shot is the giant tangle of inflatable crocodiles which is playful and unmistakably Lacoste. The campaign leans into exactly what the house does best, elevating its sportswear codes while keeping the crocodile logo centre stage throughout.

Check out the images of the SS26 campaign below.

PHOTO CREDIT: @ @rafael_moura / Lacoste