LOEWE Perfumes Is Bringing a Pistachio Ice Cream Bar to London

You might’ve caught our recent story on LOEWE Perfumes’ takeover of Formentera. Now, the Spanish house is bringing another sensorial experience to London, this time in the form of a limited-time Pistachio Ice Cream Bar. Launching at The Dreamery, the pop-up celebrates the arrival of LOEWE Perfumes’ new Pistachio Scented Candle.

Created in partnership with The Dreamery’s master ice cream makers, the activation centres around an exclusive pistachio ice cream, available only for the duration of the pop-up. Visitors will also be able to experience LOEWE’s new Pistachio Scented Candle, inspired by the fresh, nutty aroma of the green-fleshed pistachio and housed in the brand’s signature glazed terracotta vessel.

Blending scent, taste and a touch of Spanish summer, the activation continues LOEWE Perfumes’ run of immersive experiences, this time in the heart of London and just in time for the city’s hottest summer to date. The pop-up runs from 16 to 30 July.