Off-White Debuts New Affordable Label L/AB c/o Off-White

Off-White is introducing L/AB c/o Off-White, a permanent line that brings the brand’s signature streetwear to a lower price point. Replacing the Off-White For All capsule launched by Virgil Abloh in 2018, the collection expands the late designer’s vision of more accessible luxury.

The debut range includes hoodies, T-shirts, tracksuits, sneakers and underwear, priced well below the main collection. Aimed at Gen Z, L/AB will focus on everyday essentials while drawing on the worlds of sport, music and community.

The launch marks Off-White’s latest effort to widen its audience as luxury brands increasingly look beyond traditional price points to attract younger consumers.

What do you think of the brand’s latest offering? Let us know below.

PHOTO CREDIT: Courtesy of L/AB c/o Off-White