Saint Laurent Drops One of Summer’s Best Campaigns

If you caught Saint Laurent’s Summer 2026 show a few weeks ago, Anthony Vaccarello’s latest campaign will come as no surprise. Having cemented his signature with a string of timeless collections, he continues that vision with Respiro, a visual love letter to the French Riviera shot by Henrik Purienne, bringing summer straight to your feed.

Golden light, salty skin, and a cast that includes Loli Bahia, SJ, Mona Tougaard, Jenn du Puy and Vittoria Ceretti all look like they stumbled into the shoot mid-vacation rather than posed for it. That’s the trick with Vaccarello: everything looks effortless.

The pieces themselves lean into that same  lazy-luxury energy. Raffia wraps around the house’s classic Panier and Loulou silhouettes, windbreakers go practically weightless, dresses seem built for running toward the ocean, and the Cassandre tank shows up right on cue as the label’s go-to summer staple. But it’s the Rive Droite drop that really stands out: a third-gen Wilson tennis racket, handcrafted Jitensha electric bikes, and Fieldbar coolers that look too good to actually take to the beach. Because honestly, who wouldn’t love a Saint Laurent summer?

PHOTO CREDIT: Courtesy of the Saint Laurent.