A reliable scent.
Salt & Stone has linked up with Tucker Pillsbury, aka Role Model, for a new campaign landing just ahead of his third album.
The concept leans into a fictional, unreachable version of Tucker — think classic flawed leading man — summed up in the tagline: “Reliable, so you don’t have to be.” Stills come from Chloe Chippendale, who also shot the album cover, with direction from Daniel Sachon.
Role Model called it a natural fit, especially given the internet’s endless commentary on his hygiene. Salt & Stone’s CMO added the goal was authenticity over predictability, given their reach as the top-selling deodorant on Amazon and at Sephora.
PHOTO CREDIT: @ Chloe Chippendale (photography) / Salt & Stone
